Hair Coloring: Professional Dyes and Treatments

Our hair color product range

Permanent hair color— Provides full grey coverage and lasts up to 8 weeks. Formulas enriched with argan oil, keratin, and wheat proteins protect and strengthen the hair fiber. Available in a wide range of shades, from ash blonde to chocolate brown, and intense copper to deep purple.

Semi-permanent hair color— Lasts between 8 and 12 washes, ideal for those who want a low-commitment change, experimenting with natural, pastel, or fashion shades. Ammonia-free, they are gentle on the scalp and hair.

Temporary solutions— Sprays, mousses, and coloring shampoos for a touch of vibrancy that lasts 1-2 washes: perfect for special occasions or reviving your natural color without the commitment.

Complete DIY kits— Hair color, developer, gloves, and detailed instructions in one box, with professional-grade ingredients pre-measured for safe, waste-free application.

Post-color treatments— Conditioners, masks, and specific serums to prolong color longevity, restore hydration and softness, and protect the fiber from heat and UV rays.

Accessories and tools— Bowls, brushes, combs, clips, caps, and foils for precise application and a clean workspace.

Most requested coloring techniques

• Full color— uniform color from root to tip for a classic, long-lasting result
• Balayage and highlights— blended or regular lightening that adds depth and dimension
• Ombré and sombré— bold or gradual contrast from roots to ends for a modern style
• Babylights and lowlights— subtle, natural reflections for a luminous effect

How to choose the right shade

Based on skin tone
Warm complexions → golden blondes, copper, warm browns
Cool complexions → ash blonde, platinum, light browns

Based on eye color
Light eyes → luminous shades like vanilla blonde or light copper
Dark eyes → deep tones like cocoa brown or raven black

Based on natural color
A maximum difference of 2 tones ensures harmonious results; radical changes require bleaching and more maintenance.

Based on lifestyle
Infrequent touch-ups → permanent dyes are better
Always a new look → semi-permanent or temporary options are better

Quick guide to DIY application

1. Preparation— protect clothing and skin with a towel and gloves, read the leaflet, and prepare your tools
2. Patch test— perform an allergy test 48 hours in advance on a small area of skin
3. Sectioning— divide hair into 4 sections using a comb and clips for uniform application
4. Application— start at the roots and distribute towards the tips, massaging gently
5. Processing time— follow the manufacturer’s indicated time (approx. 30-45 minutes) without exceeding it
6. Rinsing and final treatment— rinse until the water runs clear, then apply conditioner or a mask

Seasonal color trends

• Vanilla blonde— a sophisticated mix of gold and pearl
• Deep cocoa— intense brown with warm highlights, perfect for olive skin
• Vibrant copper— bold tones for a decisive style
• Pastel accents— pink, lilac, or mint strands on a natural base

Daily maintenance and care

• Gentle shampoo, sulfate-free and pH-balanced
• Conditioners and masks, one or more deep treatments per week to maintain color and hydration
• UV and heat protection, protective sprays before sun exposure or using heat styling tools
• Scheduled touch-ups: roots every 4-6 weeks, full color change every 8-10 weeks

Frequently asked questions

Does coloring damage hair?
With professional products and proper post-color treatments, hair remains nourished and resilient.

How long does semi-permanent color last?
Between 8 and 12 washes, with gradual fading and no harsh grow-out lines.

Are ammonia-free dyes better?
Ammonia-free formulas are gentler and suitable for sensitive scalps, even if they offer slightly less intense coverage.

👉 Browse our selectionand find the perfect color for you.